Blog

Most vision care professionals are concerned about their practice's long-term success if they can’t keep some of the highest-margin components of their business (optical retail sales) flowing and are easily beaten out by online optical retailers and other competitors' prices.
If your patients have a negative experience at your office, they hold the power to tarnish your business's online reputation in just a few clicks, and you could feel the impact for years. With the popularity of social media and online review sites, eye care practices are expanding their online presence.
Patients will always remember how you and your staff treated them during their visit, regardless of how often they come to your office. Every visit is a new encounter they get to experience, and it is up to you to determine what their experience will be.
Investing in marketing is key to successful long-term results when you grow your eye care practice. Setting time aside for marketing is challenging when you're busy taking care of operational and patient care initiatives.
Keeping your eye care practice safe from cybersecurity attacks, phishing scams, and cloud data breaches comes at a high cost in many ways. Cybercriminals are becoming more advanced in their approach, and healthcare providers need to ensure protecting their patient data is a top priority.
Does reading an online review on a product you are considering investing in make you feel more confident about your purchase? According to an article by Qualtrics, 93% of shoppers will read an online review before purchasing a product. What if you read practice success stories instead?