Practice Tips

2020 brought a multitude of changes, thanks to the COVID-19 pandemic. Across the board, businesses have made substantial adjustments to continue running operations and meet the needs of the people they serve.
When it comes to your optometry website, there's more to consider than just content. Creating useful content is important, but you have to keep the user in mind. And pay attention to things like user experience (UX) and how easy it is for people to find your website and content.
To stay relevant in a digital world, especially during the unprecedented coronavirus (COVID-19) pandemic, it's critical to maintain a strong social media presence. A recent Jobson Optical Research ECP coronavirus survey reports that more eye care providers are using social media to reach patients.
Running a successful optometry practice requires a keen eye for identifying practice management opportunities while finding innovative ways to increase patient satisfaction. The definition of success for any business is revenue growth. To grow your optometry practice, your patients need to be happy and your staff needs to be productive.