Practice Tips

Not sure what business expenses qualify as a tax deduction for your eye care practice? The clock is ticking away to take advantage of Section 179 tax deductions for 2023.
September 18, 2023
Most vision care professionals are concerned about their practice's long-term success if they can’t keep some of the highest-margin components of their business (optical retail sales) flowing and are easily beaten out by online optical retailers and other competitors' prices.
August 1, 2023
Investing in marketing is key to successful long-term results when you grow your eye care practice. Setting time aside for marketing is challenging when you're busy taking care of operational and patient care initiatives.
May 10, 2023
Keeping your eye care practice safe from cybersecurity attacks, phishing scams, and cloud data breaches comes at a high cost in many ways. Cybercriminals are becoming more advanced in their approach, and healthcare providers need to ensure protecting their patient data is a top priority.
April 17, 2023
The COVID-19 pandemic has forced people to re-evaluate what they want and need from their jobs. Money is definitely a factor, but eye care staff are increasingly considering things like mental health, child care challenges, and company culture in their decisions about where they will spend their work lives.
June 28, 2022
In today’s digital world, people don’t need to watch or listen to ads on social media. Many will scroll or fast forward past them. So how do optometry offices attract and sell to new patients? To stay relevant today and engage patients, it’s critical to maintain a strong social media presence.
July 18, 2022
Every eye care practice gets to decide the values, expectations, and atmosphere they want to set for their workplace. These decisions define the work culture that makes your practice unique from the rest when hiring eye care staff. Your new employees will get to decide if they want to be a part of this culture within their first few weeks of starting.
October 11, 2021
When patients come into your practice, will they receive a complete eye care experience from you and your staff? Unfortunately, many patients who come in for their eye exam leave without being fully informed about the eyewear available to purchase—which will negatively affect your optical capture rate.
July 6, 2021