Practice Tips

Delivering exceptional eye care services requires a blend of expertise, efficiency, and empathetic communication. Your staff is the backbone of your practice. If your team isn’t happy and motivated, your practice will not progress.
Achieving success in your eye care practice is tied to revenue growth, patient satisfaction, and efficient processes. Success requires a sharp eye for identifying top-notch practice management solutions. You’re constantly exploring creative ways to keep your staff and patients happy.
Not sure what business expenses qualify as a tax deduction for your eye care practice? The clock is ticking away to take advantage of Section 179 tax deductions for 2023.
Most vision care professionals are concerned about their practice's long-term success if they can’t keep some of the highest-margin components of their business (optical retail sales) flowing and are easily beaten out by online optical retailers and other competitors' prices.
Investing in marketing is key to successful long-term results when you grow your eye care practice. Setting time aside for marketing is challenging when you're busy taking care of operational and patient care initiatives.
Keeping your eye care practice safe from cybersecurity attacks, phishing scams, and cloud data breaches comes at a high cost in many ways. Cybercriminals are becoming more advanced in their approach, and healthcare providers need to ensure protecting their patient data is a top priority.
The COVID-19 pandemic has forced people to re-evaluate what they want and need from their jobs. Money is definitely a factor, but eye care staff are increasingly considering things like mental health, child care challenges, and company culture in their decisions about where they will spend their work lives.
In today’s digital world, people don’t need to watch or listen to ads on social media. Many will scroll or fast forward past them. So how do optometry offices attract and sell to new patients? To stay relevant today and engage patients, it’s critical to maintain a strong social media presence.