It doesn’t matter if you're a new optometry practice or an established one—you always need to grow your patient base. Being proactive is the best way to get more patients. All it takes is a little marketing.
To stay relevant in a digital world, especially during the unprecedented coronavirus (COVID-19) pandemic, it's critical to maintain a strong social media presence. A recent Jobson Optical Research ECP coronavirus survey reports that more eye care providers are using social media to reach patients.
One of the easiest ways to make positive changes and reach your optometry business goals is with advanced technology. Optometry software is certainly part of that equation. Optometry marketing and business tools are also worth considering.
Your optometry staff is the face of your practice before a patient ever sits in the exam chair or gets fitted for contact lenses. Running a successful optometry practice demands excellent leadership and vision—and recognizing your staff as key drivers of patient satisfaction and revenue growth.
Marketing your eye care practice may frequently take a backseat to other operational and patient care initiatives. For a practice to be successful long-term, marketing is an investment that must be made.
Providing the best possible patient care involves continually creating a positive experience in your optometry practice. Patient scheduling is a common source of friction for both parties—your staff and your patients.
Running a successful optometry practice requires a keen eye for identifying practice management opportunities while finding innovative ways to increase patient satisfaction. The definition of success for any business is revenue growth. To grow your optometry practice, your patients need to be happy and your staff needs to be productive.
Optometry practices often don't spend enough time on their own business because they're too busy with patient care. But patient care isn't the only concern. Managing your business effectively and efficiently is crucial to the success of your optometry practice.
The new year is the perfect time to celebrate what’s working in your eye care practice. It’s also a great time to look for areas that are ripe for growth. Have you been thinking about new systems and technology, like EHR software? Now is the time to take the steps toward making improvements for you and your staff.
Modern businesses know that marketing is the key to successful growth and profits. Research shows that marketing tactics, such as blogging, social media, video marketing, email campaigns, and newsletters show tremendous rates of engagement—assuming efforts are consistent and quality-driven. Any eye care practice can benefit from learning more ways to engage their patients. Enter, marketing.