Practice Tips

In today’s digital world, people don’t need to watch or listen to ads on social media. Many will scroll or fast forward past them. So how do optometry offices attract and sell to new patients? To stay relevant today and engage patients, it’s critical to maintain a strong social media presence.
The COVID-19 pandemic has forced people to re-evaluate what they want and need from their jobs. Money is definitely a factor, but eye care staff are increasingly considering things like mental health, child care challenges, and company culture in their decisions about where they will spend their work lives.
Every eye care practice gets to decide the values, expectations, and atmosphere they want to set for their workplace. These decisions define the work culture that makes your practice unique from the rest when hiring eye care staff. Your new employees will get to decide if they want to be a part of this culture within their first few weeks of starting.
When patients come into your practice, will they receive a complete eye care experience from you and your staff? Unfortunately, many patients who come in for their eye exam leave without being fully informed about the eyewear available to purchase—which will negatively affect your optical capture rate.
2020 brought a multitude of changes, thanks to the COVID-19 pandemic. Across the board, businesses have made substantial adjustments to continue running operations and meet the needs of the people they serve.
When it comes to your optometry website, there's more to consider than just content. Creating useful content is important, but you have to keep the user in mind. And pay attention to things like user experience (UX) and how easy it is for people to find your website and content.