Practice Tips

When patients come into your practice, will they receive a complete eye care experience from you and your staff? Unfortunately, many patients who come in for their eye exam leave without being fully informed about the eyewear available to purchase—which will negatively affect your optical capture rate.
2020 brought a multitude of changes, thanks to the COVID-19 pandemic. Across the board, businesses have made substantial adjustments to continue running operations and meet the needs of the people they serve.
When it comes to your optometry website, there's more to consider than just content. Creating useful content is important, but you have to keep the user in mind. And pay attention to things like user experience (UX) and how easy it is for people to find your website and content.
To stay relevant in a digital world, especially during the unprecedented coronavirus (COVID-19) pandemic, it's critical to maintain a strong social media presence. A recent Jobson Optical Research ECP coronavirus survey reports that more eye care providers are using social media to reach patients.