Marketing your eye care practice may frequently take a backseat to other operational and patient care initiatives. For a practice to be successful long-term, marketing is an investment that must be made.
Providing the best possible patient care involves continually creating a positive experience in your optometry practice. Patient scheduling is a common source of friction for both parties—your staff and your patients.
Running a successful optometry practice requires a keen eye for identifying practice management opportunities while finding innovative ways to increase patient satisfaction. The definition of success for any business is revenue growth. To grow your optometry practice, your patients need to be happy and your staff needs to be productive.
Optometry practices often don't spend enough time on their own business because they're too busy with patient care. But patient care isn't the only concern. Managing your business effectively and efficiently is crucial to the success of your optometry practice.
The new year is the perfect time to celebrate what’s working in your eye care practice. It’s also a great time to look for areas that are ripe for growth. Have you been thinking about new systems and technology, like EHR software? Now is the time to take the steps toward making improvements for you and your staff.
Modern businesses know that marketing is the key to successful growth and profits. Research shows that marketing tactics, such as blogging, social media, video marketing, email campaigns, and newsletters show tremendous rates of engagement—assuming efforts are consistent and quality-driven. Any eye care practice can benefit from learning more ways to engage their patients. Enter, marketing.
Not sure what business expense qualifies as a tax deduction in 2018 for your eye care practice? The clock is ticking away to maximize Section 179 tax deductions for 2018. You’ll want to read this if you’re planning to purchase or lease ophthalmic diagnostic or office equipment, computers, office furniture, or practice management and EHR software before the end of the year.
Don't forget about Section 179 if you are planning to purchase or lease optometry or ophthalmology EHR and practice management software, business equipment and machinery, or office furniture for your practice this year. Take advantage of the $510,000 tax deduction limit for "qualifying" equipment and computer software that was purchased and put into use between January 1 and December 31, 2017.