Practice Tips

Marketing and Business Management Tools for Eye Care Practices

Providing efficient and patient-centered care is more important than ever. As we’ve all seen in the past few years, technology is advancing rapidly. Using the right marketing and business management tools can help your eye care practice thrive. 

February 3, 2025

7 Eye-Opening Ways to Manage Your Eye Care Staff

Your eye care staff you rely on to keep your office running smoothly creates your patients' first impression of your practice. From scheduling appointments to collecting payments, they’re the face of your brand.

January 7, 2025

10 Marketing Strategies That Impact Your Eye Care Business Growth

Whether you’ve owned your eye care practice for a while or are just starting, you need to focus on marketing to grow. You don't need to be an expert–a few basics can help reach more prospects and expand your patient base.

November 6, 2024

How to Calculate and Increase Your Optical Capture Rate

The optical capture rate is a pivotal metric for optometry practices. It reflects the percentage of patients who fill their prescription eyewear at the point of service.

September 24, 2024

5 Ways to Prioritize a Healthy Work-Life Balance

Short of quoting Jack Nicholson in the movie The Shining, you probably know what they say about all work and no play. When your work-life balance is off-kilter, you may feel emotionally or physically depleted.

August 27, 2024

4 Business Tools That Automate Optometry Practice Management

In the past few years, eye care professionals have experienced the rapid acceleration of advanced EHR and practice management systems, imaging technologies, and AI-powered tools that automate routine practice management functions. Automation is moving at warp speed.

August 7, 2024

Complying with the FTC Eyeglass and Contact Lens Rules

It is important to stay current with the Federal Trade Commission (FTC) consumer protection and healthcare regulations that apply to the Eyeglass and Contact Lens Rules.

July 5, 2024

Improving Eye Care Patient Flow from Check-in to Check-out

Why is improving patient flow important for your eye care practice? The patient flow impacts staff performance, patient experiences, and revenue growth.

June 24, 2024

Appointment Scheduling Strategies That Attract and Retain Patients

Efficient appointment scheduling directly impacts your eye care office workflow. Creating a positive experience and providing the best patient care must be friction-free to attract and retain patients.

June 6, 2024

11 Steps to Motivate and Empower Your Eye Care Staff

Delivering exceptional eye care services requires a blend of expertise, efficiency, and empathetic communication. Your staff is the backbone of your practice. If your team isn’t happy and motivated, your practice will not progress.

May 14, 2024