One of the easiest ways to make positive changes and reach your optometry business goals is with advanced technology. Optometry software is certainly part of that equation. Optometry marketing and business tools are also worth considering.
Ransomware reached a crisis level in 2019, according to Emsisoft, and Forescout recently predicted an increase in cyber attacks. The American Medical Collection Agency data breach impacted more than 25 million patients, leading to numerous investigations and lawsuits.
Why is continual learning and development critical to the success of your eye care practice? Visualize learning and development as investing in your most important business assets—your employees. It’s about improving abilities, knowledge base, skills, work ethic, and motivating your employees to handle unexpected situations better.
Your optometry staff is the face of your practice before a patient ever sits in the exam chair or gets fitted for contact lenses. Running a successful optometry practice demands excellent leadership and vision—and recognizing your staff as key drivers of patient satisfaction and revenue growth.
Why is improving patient flow important for modern eye care practices? At the recent Vision Expo West (VEW) conference, we asked eye care professionals to select all the reasons why patient flow management is critical.
Every day your eye care practice faces challenges. Billing issues, patient communication problems, and server crashes all add up to one thing—wasted time. Inefficiencies create chaos in the office, negatively affect patients, and directly impact your bottom line. You need EHR software to solve these problems and save you money.
Why have so many eye care professionals adopted EHR software? Because optometry software has the power to transform the patient care experience. EHR software can also lower your productivity or frustrate you to no end if you choose an inefficient product.
Optometry and optical practices are embracing modern technology more than ever before, abandoning manual approaches that hinder revenue potential and the ability to provide top-tier patient care. Embracing technology is an essential step for improving your processes. However, maximizing technology is how you advance those processes.
Marketing your eye care practice may frequently take a backseat to other operational and patient care initiatives. For a practice to be successful long-term, marketing is an investment that must be made.