When it comes to your optometry website, there's more to consider than just content. Creating useful content is important, but you have to keep the user in mind. And pay attention to things like user experience (UX) and how easy it is for people to find your website and content.
Dear First Insight Friends,
The horrific murder of George Floyd on May 25 by the hands of a white police officer was a stark reminder that some lives and people are not treated equally in this country. It was a reminder that racism is real and that far too many people are treated with the utmost hate, contempt, and bias.
COVID-19 is changing the way eye care professionals manage their practice and provide patient care. For Jeanette Lee, OD, owner of 20/20 Optometry of Silicon Valley in San Jose, CA, when NorCal Santa Clara County issued a shelter-in-place order in March 2020, her priority was to set a plan in motion so her practice would continue taking care of patients, first responders, and essential service workers.
It doesn’t matter if you're a new optometry practice or an established one—you always need to grow your patient base. Being proactive is the best way to get more patients. All it takes is a little marketing.
During the pandemic coronavirus (COVID-19) healthcare crisis, many eye care practices have temporarily closed or reduced office hours and are only providing urgent and emergent procedures. To protect the health of employees and patients, practices are transitioning to using optometry telehealth (remote non-clinical) and telemedicine (remote clinical) services to connect with and provide remote care to patients.
To stay relevant in a digital world, especially during the unprecedented coronavirus (COVID-19) pandemic, it's critical to maintain a strong social media presence. A recent Jobson Optical Research ECP coronavirus survey reports that more eye care providers are using social media to reach patients.
Continual cash flow and healthy accounts receivables are critical for your eye care practice during the unprecedented novel coronavirus (COVID-19) pandemic. Now’s the time to look at your AR and aging bucket to prevent serious cash flow problems down the road.
You’re an optometrist or ophthalmologist, but your patients are—simply put—people. They might be stay-at-home parents, managers, students, CEOs, retirees, or any other profession that has nothing to do with contacts and cataracts. Your patients don’t know what you know, and they don’t speak the eye care professional’s lingo.
One of the easiest ways to make positive changes and reach your optometry business goals is with advanced technology. Optometry software is certainly part of that equation. Optometry marketing and business tools are also worth considering.
Ransomware reached a crisis level in 2019, according to Emsisoft, and Forescout recently predicted an increase in cyber attacks. The American Medical Collection Agency data breach impacted more than 25 million patients, leading to numerous investigations and lawsuits.