Eye Care Software With Vision

The First Insight Story

We like to think destiny had a hand in our history here at First Insight. Nearly three decades ago, our Founder, President and CEO, Nitin Rai, was diagnosed with an eye condition called lattice degeneration. During a checkup with his optometrist, he was drawn to the doctor’s computerized patient tracking system.

A visionary, technologist, and entrepreneur, Nitin knew he could build a better optometry and ophthalmology software solution that would make patient care easier. With help from eye care experts across the country—and a whip-smart team of employees—that’s exactly what he did.

A History of Firsts

The First Insight story is punctuated by many firsts—milestones that have shaped who we are and the eye care solutions we create. We are grateful for the opportunities we’ve had and the relationships we’ve built as we keep looking forward. Our vision for better ophthalmology and optometry software is rooted in our history. Here are some of those milestones from the very beginning of First Insight.

October 2020

MaximEyes.com EHR software is first-ever live tested Health IT Module for the 21st Century Cures Update Edition.

June 2015

MaximEyes software is one of the first three EHRs to integrate with AOA MORE® Registry.

August 2013

First “eye care-only” software company to be listed on the 2014 ONC Certified HIT Product List.

June 2008

First practice management and EHR software company focused exclusively on the ophthalmic market to launch a true “end-to-end” ePrescribing solution through its integration with the DrFirst® award-winning Rcopia® ePrescribing technology.

June 2004

First practice management company to integrate with Eyefinity’s online service for VSP authorization and claim filing.

May 2002

First eye care software to release HIPAA-ready version for electronic claims.

September 2000

First eye care software with online ordering and up-to-the-minute status on spectacle lenses and frame orders placed with labs across the U.S. via www.paradEyes.com.

July 1999

First eye care software to integrate with VSP-IDC for claims and lab orders.

November 1997

First eye care software to incorporate E&M coding intelligence for proper coding in electronic medical records.

July 1997

First eye care solution to integrate with VSP-IDC for authorizations.

September 1994

First eye care practice management and electronic medical records software designed for Microsoft® Windows.

Meet Our Leadership Team

We come from all walks of life and all corners of the globe. We’re mountain climbers, volunteers, and photographers. We’re engineers, analysts, technicians, and trainers. Many of us have worked in eye care for years. We’re independent thinkers working across continents, around the clock, with one common bond: To help our customers focus more on patient care.


Nitin Rai

President, CEO and Founder (27 years)

Supratim Biswas

Senior Director of Operations (16 years)

Ravi Chaudhary

Director of Engineering (23 years)

Donna Lehmann

Senior Director of Marketing, Communications & Training (19 years)

Sumit Doshi

Senior Director of User Experience (15 years)

John Lee

Sales Director (15 years)

Gangadhar Botla

Director of Technology (18 years)

Sunit Durani

Director of Operations (15 years)

Matt Boehm

Inside Sales Customer Success Manager (19 years)

Krystal Paz

Training and Development Manager, ABOC (5 years)

Devin Mell

Senior Customer Success Project Manager (18 years)

Trevor Anderson

Product Owner (16 years)

Shandra Mischnick

Product Specialist (16 years)

Joakim Lord

Senior Technical/Content Writer (14 years)

Brandon Doyle

Senior Sales Representative (3 years)
Ronny Sison

Ronny Sison

Technical/Content Writer (<1 year)

First Insight Partners

AKAMAI Practice Management

Careers at First Insight

Our solutions are an extension of our culture. They eliminate barriers and make workflow easier, so our customers have more quality time with their patients and in their own lives.

At First Insight, we work hard to create an environment where employees can explore new ideas, connect directly to customers for insight and see real change emerge. It’s about collaboration, inspiration and the energy that comes from the right balance of life and work.

Join the First Insight Team

First Insight is always looking for talented people to join our team. Email your resume and cover letter to careers@first-insight.com.

Current Opening (remote position): Software Trainer, download job description.