To stay relevant in a digital world, especially during the unprecedented coronavirus (COVID-19) pandemic, it's critical to maintain a strong social media presence. A recent Jobson Optical Research ECP coronavirus survey reports that more eye care providers are using social media to reach patients.
You’re an optometrist or ophthalmologist, but your patients are—simply put—people. They might be stay-at-home parents, managers, students, CEOs, retirees, or any other profession that has nothing to do with contacts and cataracts. Your patients don’t know what you know, and they don’t speak the eye care professional’s lingo.
Your optometry staff is the face of your practice before a patient ever sits in the exam chair or gets fitted for contact lenses. Running a successful optometry practice demands excellent leadership and vision—and recognizing your staff as key drivers of patient satisfaction and revenue growth.
Every day your eye care practice faces challenges. Billing issues, patient communication problems, and server crashes all add up to one thing—wasted time. Inefficiencies create chaos in the office, negatively affect patients, and directly impact your bottom line. You need ophthalmology and optometry EHR software to solve these problems and save you money.
Why have so many eye care professionals adopted EHR software? Because optometry practice management and EHR software have the power to transform the patient care experience. EHR software can also lower your productivity or frustrate you to no end if you choose an inefficient product.
Optometry and optical practices are embracing modern technology more than ever before, abandoning manual approaches that hinder revenue potential and the ability to provide top-tier patient care. Embracing technology is an essential step for improving your processes. However, maximizing technology is how you advance those processes.
Marketing your eye care practice may frequently take a backseat to other operational and patient care initiatives. For a practice to be successful long-term, marketing is an investment that must be made.
Providing the best possible patient care involves continually creating a positive experience in your optometry practice. Patient scheduling is a common source of friction for both parties—your staff and your patients.
What do eye care professionals really think about their EHR system? In September of 2018, eye care professionals who stopped by our booth at Vision Expo West completed a survey to reveal their opinions.