optometry software Tag

Not sure what business expenses qualify as a tax deduction for your eye care practice? The clock is ticking away to take advantage of Section 179 tax deductions for 2023.
Most vision care professionals are concerned about their practice's long-term success if they can’t keep some of the highest-margin components of their business (optical retail sales) flowing and are easily beaten out by online optical retailers and other competitors' prices.
Investing in marketing is key to successful long-term results when you grow your eye care practice. Setting time aside for marketing is challenging when you're busy taking care of operational and patient care initiatives.
Does reading an online review on a product you are considering investing in make you feel more confident about your purchase? According to an article by Qualtrics, 93% of shoppers will read an online review before purchasing a product. What if you read practice success stories instead?