It doesn’t matter if you're a new optometry practice or an established one—you always need to grow your patient base. Being proactive is the best way to get more patients. All it takes is a little marketing.
During the pandemic coronavirus (COVID-19) healthcare crisis, many eye care practices have temporarily closed or reduced office hours and are only providing urgent and emergent procedures. To protect the health of employees and patients, practices are transitioning to using optometry telehealth (remote non-clinical) and telemedicine (remote clinical) services to connect with and provide remote care to patients.
You’re an optometrist or ophthalmologist, but your patients are—simply put—people. They might be stay-at-home parents, managers, students, CEOs, retirees, or any other profession that has nothing to do with contacts and cataracts. Your patients don’t know what you know, and they don’t speak the eye care professional’s lingo.
Ransomware reached a crisis level in 2019, according to Emsisoft, and Forescout recently predicted an increase in cyber attacks. The American Medical Collection Agency data breach impacted more than 25 million patients, leading to numerous investigations and lawsuits.
Why have so many eye care professionals adopted EHR software? Because optometry practice management and EHR software have the power to transform the patient care experience. EHR software can also lower your productivity or frustrate you to no end if you choose an inefficient product.
Marketing your eye care practice may frequently take a backseat to other operational and patient care initiatives. For a practice to be successful long-term, marketing is an investment that must be made.
Providing great patient care is the mission of your eye care practice. However, your optometry and ophthalmology practice is also a business—and you need to keep that business alive by achieving revenue goals. Heard of EHR data mining? It’s a term worth knowing if you want to grow your eye care business.
Treating hundreds of patients each week is the norm for Dr. Greg Caldwell, who is one of four optometrists at a large eye care group practice in Pennsylvania. As their optometry practice continued to grow, paper charts and records caused daily inefficiencies for him, his staff, and colleagues.
Now that the Merit-Based Incentive Payment System (MIPS) 2017 submission period is closed, don’t think you can procrastinate and put MIPS on the back burner for the rest of 2018.
One of the biggest changes in 2018 is that eligible clinicians (ECs) must now report Quality and Cost performance category data to the Centers for Medicare & Medicaid Services (CMS) for a full 12 months, beginning in the first quarter of 2019—which means the performance period has already begun.
So, you don’t trust the cloud? Moving your EHR system to the cloud from a local server is an important decision, and we understand the uncertainty that follows. However, there are many benefits that happen when you migrate to ophthalmology or optometry cloud-hosted or cloud-based EHR software that you may not know about.