Author: First Insight Corporation

When it comes to your optometry website, there's more to consider than just content. Creating useful content is important, but you have to keep the user in mind. And pay attention to things like user experience (UX) and how easy it is for people to find your website and content.
June 10, 2020
Dear First Insight Friends, The horrific murder of George Floyd on May 25 by the hands of a white police officer was a stark reminder that some lives and people are not treated equally in this country. It was a reminder that racism is real and that far too many people are treated with the utmost hate, contempt, and bias.
June 2, 2020
COVID-19 is changing the way eye care professionals manage their practice and provide patient care. For Jeanette Lee, OD, owner of 20/20 Optometry of Silicon Valley in San Jose, CA, when NorCal Santa Clara County issued a shelter-in-place order in March 2020, her priority was to set a plan in motion so her practice would continue taking care of patients, first responders, and essential service workers.
May 14, 2020
During the pandemic coronavirus (COVID-19) healthcare crisis, many eye care practices have temporarily closed or reduced office hours and are only providing urgent and emergent procedures. To protect the health of employees and patients, practices are transitioning to using optometry telehealth (remote non-clinical) and telemedicine (remote clinical) services to connect with and provide remote care to patients.
April 22, 2020
Continual cash flow and healthy accounts receivables are critical for your eye care practice during the unprecedented novel coronavirus (COVID-19) pandemic. Now’s the time to look at your AR and aging bucket to prevent serious cash flow problems down the road.
March 28, 2020
Ransomware reached a crisis level in 2019, according to Emsisoft, and Forescout recently predicted an increase in cyber attacks. The American Medical Collection Agency data breach impacted more than 25 million patients, leading to numerous investigations and lawsuits.
February 11, 2020
Why is improving patient flow important for modern eye care practices? At the recent Vision Expo West (VEW) conference, we asked eye care professionals to select all the reasons why patient flow management is critical.
December 9, 2019
Optometry and optical practices are embracing modern technology more than ever before, abandoning manual approaches that hinder revenue potential and the ability to provide top-tier patient care. Embracing technology is an essential step for improving your processes. However, maximizing technology is how you advance those processes.
September 16, 2019