09 Mar 43 Marketing Tools to Supercharge Your Eye Care Practice
Is your eye care practice struggling to attract, retain, and engage patients? Choosing the right marketing tools makes reaching your business goals much more accessible and puts your practice in overdrive.
The past two years have brought about a radical shift in how eye care practices do business. To compete in today’s tech-driven and artificial intelligence (AI) world, finding ways to help your staff save time and be more productive will empower everyone in many ways.
With the help of the marketing and business tools mentioned below and a robust optometry practice management and EHR system like MaximEyes that offers powerful patient communication integrations and advanced data mining tools, you’ll manage your business with confidence to ensure long-term success.
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Video Creation and Hosting Tools
Adobe Creative Cloud Express: Bring your video content to life with Adobe’s free cloud-based online video editor. Choose from an extensive library of themes, fonts, transitions, and effects.
Clipchamp: Clipchamp video editing software includes customizable features, stock video, images, and audio. The software also provides a “BrandKit” to store personalized colors, fonts, and editing techniques to ensure brand consistency.
Headliner: Headliner is a digital podcast room that produces audiograms and waveform videos for social media. Easily convert high-quality level podcast content to any format.
Loom: Loom is a hybrid workspace that is efficient and effective for communicating anywhere. Loom creates async videos, records content, and can send it anywhere in a matter of seconds.
Typito: Typito is a simple video editing software with hundreds of free tools and texts. Create content for your brand with ease by using their customizable motion graphic templates and brand layouts.
Vimeo: Vimeo’s all-in-one platform makes it easy to create, publish, and share your video content. A basic plan is free; upgrade your plan if you need more video storage, advanced player customization options, and access to marketing and analytics tools.
Vocal Video: Vocal Video makes creating content straightforward and takes the guesswork out of the editing process. It is commonly used for customer testimonials and is most beneficial for businesses that rely on word-of-mouth marketing strategies.
Wistia: Need to turn your video or podcast content into marketing content? Wistia offers marketing integrations that will boost your social media presence, report on your engagement, and bring your story to life.
HIPAA PRO TIP: Before sharing photos, videos, or any information featuring your patients via marketing channels, it’s critical that you have the patient sign an informed consent form giving you permission.
Content Writing and Grammar Apps
Grammarly: Grammarly is a popular free online writing assistant, available as an extension or on your web browser. It is handy for creating social media content to catch errors. Grammarly provides you with suggestions based on settings, tone, and who the reader is.
Hubspot Blog Ideas Generator: This free blog ideas generator from Hubspot provides you with a week to a year’s worth of blog ideas, with only a few relevant keywords from your end.
ProWritingAid: ProWritingAid is a great platform to help strengthen your writing with a style editor, writing coach, and Data Visualizer.
Ulysses: The Ulysses writing app makes your writing feel like a journal, creating an effortless writing flow for the user. This program’s toolset boosts efficiency in grammar, style, redundancy, semantics and even has pre-made formatting for all purposes.
WRITER: Writer is a free all-in-one grammar and punctuation checker that helps you create writing guidelines, set clarity, and determine reading level requirements.
Related: 7 Social Media Tips for Optometrists That Increase Engagement
Graphic Design and Photo Editing Tools
Canva: Choose from Canva’s vast visual library, from fonts, photos, and icons, to professional designs and templates. Paid subscribers benefit from features such as video creation/editing, infographics, flyers, and posters. Canva serves as an all-in-one for small businesses looking to take their branding to the next level.
Creately: Creately builds diagrams and flowcharts, giving you and your team an accurate visual presentation with the ability to collaborate in real-time and brainstorm ideas.
Charts Builder: Charts Builder is a straightforward platform to generate any chart. In the “Chart Editor” feature, there are customizable chart sizes, diagrams, and styles.
GoDaddy Studio: GoDaddy Studio (formerly Over) is a content creation app that offers customizable templates for social media posts, websites, and marketing.
iMovie: iMovie is a high-quality software for entry-level editors and contains a wide variety of tools, including media organization, narration, storyboards, and soundtracks. iMovie is only available for iPhone, iPad, or Mac users and is an excellent option when creating product videos, customer testimonials, and customer infographics.
Inkscape: Inkscape is a free vector software that offers editing tools for logos, images, and art that require significant scalability.
Picmonkey: PicMonkey is a photo editing software that offers flexible and modern graphic design features with thousands of templates, graphics, photos, and tools to build your brand. It also features social media design styles tailored to each platform.
Email Marketing Automation Platforms
Constant Contact: Automated emails are a hidden key to success in keeping your eye care patients in the loop. Create and design email content with hundreds of templates, landing pages, surveys, manage and track analytics, and more.
Intuit MailChimp: Intuit MailChimp is an email platform that builds and manages your business from one place. From creative tools to marketing management, MailChimp guides you through every step. MailChimp has a library of resources that are specified to business type.
Zoho Campaigns: Develop your style using Zoho’s email templates, automated emails, forms, reports, and analytics.
Related: Get New Patients with These Optometry Marketing Strategies
Website Analytics and Website Builder Resources
Google Search Console: Google Search Console tracks your online visibility and traffic, along with tools and reports for performance fixes. It also includes a comprehensive guide on adequately managing and monitoring your business.
Google Analytics: Google Analytics is a free tool to help businesses track ROI via social media networks and product sales. It helps identify your target audience, customer satisfaction, and implements new tools to promote your engagement. Google Analytics will automatically create graphs and charts consisting of different data pulled from your website.
WordPress: WordPress is ideal for businesses looking to build a beautifully designed website or blog. In addition to its customizable templates and layouts, you will find access to powerful media management tools to optimize your site.
Squarespace: Start building your website with flexible and easy layouts to build a strong foundation for your business. Squarespace offers an online store built directly into a personalized domain, as well as selling products and scheduling appointments through your website.
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Search Engine Optimization (SEO) Tools and Resources
Ahrefs: Looking for new ideas for SEO? Ahrefs has everything you need, from monitoring and tracking to finding new opportunities to grow your engagement.
CoSchedule Headline Analyzer: Need to write passionate headlines for your customers? CoSchedule Headline Analyzer provides you with tools and resources to improve your overall traffic, social shares, and SEO value.
Moz: Moz is an all-in-one toolset for SEO building. Moz has an extensive list of free tools to understand your marketing strategies better and make a stronger impact on your audience.
Semrush: Some essential SEO tools you can try out for free on Semrush are keyword research, on-page SEO, competitor SEO analysis, local SEO, and link building. .
TinyPNG: We all know how time-consuming it can be to upload high-quality file sizes on websites, but what if there was a way to keep the quality but shrink the file size? TinyPNG decreases the image’s pixels and/or colors, barely noticeable to the eye, but reduces the file size tremendously and allows uploads to be way less time-consuming.
Yoast SEO: Yoast SEO is the best for optimizing your content and keywords to drive more traffic to your website. This software is a plugin for WordPress websites, giving you the highest standards for SEO.
Related: 6 SEO and Website Tips for Better Eye Care Marketing
Survey Management Tools
Google Forms: Customer feedback is essential to running a thriving business. With Google™ Forms, you can effortlessly create forms and surveys to gain the feedback you need from your customers. Google forms analyze real-time responses, creates charts, and tracks responses in an organized manner. You can easily add style, themes, and tones to forms and surveys.
SoGoSurvey: SoGoSurvey is an advanced management platform that creates surveys, polls, quizzes, and assessments with built-in data analytics monitoring. Utilize templates and designs that are fully customizable and industry-based.
SurveyMonkey: Are your customers satisfied? SurveyMonkey offers the ultimate guide to customer experience and loyalty. Their service seamlessly covers market research and customer experience, driving insights and creating a meaningful customer experience.
Related: 3 Business Tools That Automate Optometry Practice Management
Free Stock Photos, Images, and Music
Pexels: Do you need free images for your brand but don’t know where to look? Pexels offers free high-quality stock images and footage, royalty and copyright free. Pexels does not require an email account or subscription to download content.
Pixabay: Pixabay lists over 2 million free stock images, footage, and music for creators. Pixabay allows creators to upload their media content, creating a vibrant and unique visual environment for the user.
Unsplash: Unsplash is an excellent tool for small businesses looking for high-quality photography from a growing community of photographers from all over the world.
Marketing Resources and Influencers to Follow
Ann Handley “Total Anarchy” Newsletter: Ann is the Chief Content Officer of MarketingProfs and author of, “Everybody Writes,” a “go-to- guide to creating ridiculously good content.” Known as “The Digital Marketing Pioneer,” Ann inspires and empowers positive marketing content and highlights her own experiences in developing new and fun ways to create content.
Content Marketing Institute: Learning how to attract and retain customers is vital in the eye care industry. The Content Marketing Institute guides businesses with the help of marketing experts and active community members who create content.
MarketingProfs: MarketingProfs offers comprehensive training and resources on almost any digital marketing and SEO aspect. Sign up for their free newsletter and webinars.
Neil Patel: Neil Patel’s digital marketing blog is conducive to those looking for better ways to market and manage their SEO, website traffic, and more.
Get Your Business on Track with Innovative Marketing and Optometry EHR Technology
Growing and retaining your patient base and driving revenue is necessary for running a successful eye care practice. Your business doesn’t have to be rooted in outdated systems and management styles, and you should continually look for new ways to innovate.
Better eye care marketing means having the best optometry software at hand—technology that boosts patient recall and data mining efforts to a higher level. These marketing and business tools, along with intuitive optometry software like MaximEyes.com will help you be more efficient and successful.