Practice Tips

7 Eye-Opening Ways to Manage Your Optometry Staff

Your optometry staff is the face of your practice before a patient ever sits in the exam chair or gets fitted for contact lenses. Running a successful optometry practice demands excellent leadership and vision—and recognizing your staff as key drivers of patient satisfaction and revenue growth.

January 6, 2020

6 Revenue-Driven Eye Care Marketing Ideas to Start Doing

Marketing your eye care practice may frequently take a backseat to other operational and patient care initiatives. For a practice to be successful long-term, marketing is an investment that must be made.

August 27, 2019

Patient Scheduling Best Practices to Help You Attract and Retain

Providing the best possible patient care involves continually creating a positive experience in your optometry practice. Patient scheduling is a common source of friction for both parties—your staff and your patients.

July 31, 2019

People-Smiling-Teamwork-Optometry-Practice

How to Run a Successful Optometry Practice

Running a successful optometry practice requires a keen eye for identifying practice management opportunities while finding innovative ways to increase patient satisfaction. The definition of success for any business is revenue growth. To grow your optometry practice, your patients need to be happy and your staff needs to be productive.

July 10, 2019

Best Optometry Business Apps for a Highly Productive Staff

Optometry practices often don't spend enough time on their own business because they're too busy with patient care. But patient care isn't the only concern. Managing your business effectively and efficiently is crucial to the success of your optometry practice.

April 15, 2019

10 Steps for Inspiring Better Performance in Your Eye Care Staff

The new year is the perfect time to celebrate what’s working in your eye care practice. It’s also a great time to look for areas that are ripe for growth. Have you been thinking about new systems and technology, like EHR software? Now is the time to take the steps toward making improvements for you and your staff.

January 28, 2019

Improve Your Optometry Marketing Visibility with These 12 Apps

Modern businesses know that marketing is the key to successful growth and profits. Research shows that marketing tactics, such as blogging, social media, video marketing, email campaigns, and newsletters show tremendous rates of engagement—assuming efforts are consistent and quality-driven. Any eye care practice can benefit from learning more ways to engage their patients. Enter, marketing.

January 7, 2019

Practice Management: Maximize the Tax Deduction You’re Forgetting

Not sure what business expense qualifies as a tax deduction in 2018 for your eye care practice? The clock is ticking away to maximize Section 179 tax deductions for 2018. You’ll want to read this if you’re planning to purchase or lease ophthalmic diagnostic or office equipment, computers, office furniture, or practice management and EHR software before the end of the year.

November 1, 2018

Tax Tip: Start the New Year Off By Saving Thousands of Dollars With Section 179

Don't forget about Section 179 if you are planning to purchase or lease optometry or ophthalmology EHR and practice management software, business equipment and machinery, or office furniture for your practice this year. Take advantage of the $510,000 tax deduction limit for "qualifying" equipment and computer software that was purchased and put into use between January 1 and December 31, 2017.

October 19, 2017