Eye Care Marketing and Business Tools

27 Valuable Eye Care Marketing and Business Tools

One of the easiest ways to make positive changes and reach your optometry business goals is with advanced technology. Optometry software is certainly part of that equation. Optometry marketing and business tools are also worth considering.

Ready to increase productivity and have a successful year? This list of optometry marketing and business apps will help you know which technology solutions you need to grow your eye care practice effectively.

Optometry Marketing Tools

1. Hootsuite

Hootsuite is a popular social media planning tool that allows you to schedule social media content ahead of time. Choose how you schedule content and enjoy the ease of consistently engaging your audience on social.

2. Planoly

Planoly is the first visual planning tool for Instagram. It also allows you to schedule content and post directly to Instagram, as well as track analytics to help you better understand your audience.

3. Canva

Graphics and images are vital to your optometry marketing efforts. Canva is an excellent tool for creating stunning visual assets. Choose from professionally designed templates for a variety of content platforms, as well as thousands of royalty-free icons, photos, and fonts.

4. Over

Over helps you create visual content that’s beautifully eye-catching and on-brand. With Over, you’ll have access to a team of experts that help you select the best premium templates and offer design hacks, tips, and tricks so you stand out from the crowd.

5. Bitly

Long, non-branded links mean people are less likely to click through to see your message. With Bitly, get more people clicking on your content with branded, recognizable—and best of all—short and attractive links.

6. Moz (SEO) or Clearscope

Ever wondered how well your content is performing? Moz gives you complete link metrics for any website. It also measures Page Authority and Domain Authority, so you see how your pages and website rank.

If you’ve got the budget, Clearscope provides a unique list of keywords you can use to increase visibility and engagement. It’s easy to use and allows you to provide high-quality, informative content.

7. Constant Contact

Optometry marketing is easier when you have tools like Constant Contact to help automate emails. Constant Contact helps you create and send emails that quickly track your success using real-time reporting and comprehensive analytics.

8. Google Search Console

Google Search Console™ helps you determine your most popular web pages. You can also see how people find a business on Google—this tool lets you see the exact keywords used to search. Google Search Console allows you to check backlinks, track clicks, and submit sitemaps.

9. Agorapulse

Agorapulse helps you manage your social media community and all of your social network profiles. It brings together all of your messages from each site you use, allows you to manage publishing as well as monitor your ranking.

10. Buffer

Buffer allows you to schedule content in advance across multiple social media channels at once. This optometry marketing tool helps you stay on brand and grow your social media following by planning and publishing consistent content.

11. Revive

Revive helps you refresh stale content on your blog—something every optometry marketing team can benefit from. It works by identifying content that might be outdated or flat on your blog, helping you transform them into traffic-driving posts.

12. CoSchedule’s Headline Analyzer

The headline is the first thing people read before they decide to click and read. CoSchedule’s Headline Analyzer tool helps you write engaging headlines. Just type your headline and let it analyze your content for structure, word use, readability, and other engagement factors.

13. Morningfa.me

If your eye care marketing involves video marketing, you’ll love Morningfa.me. It’s an exclusive YouTube Analytics platform that allows you to see which videos are working or need improvement. Its recommendations are data-driven.

14. HotJar

Want to understand exactly what website users want? HotJar can help by visualizing user behavior and helping enhance their experience on your website. It works by identifying the areas of your site that need improvement so you make the right changes instead of playing a guessing game. It also comes with features like surveys and on-site polls.

15. Zapier

Ever wanted to connect all your apps and make marketing automation even easier. Zapier can do that without needing to know a thing about coding. Zapier can help you save time on repetitive tasks and can connect to over 15,000 apps, including QuickBooks, Slack, Google™ Docs, Facebook Lead Ads, and more.

Optometry Business Tools

HIPAA Compliance Tip: HIPAA compliance should be a top priority anytime you bring new business apps into your practice. If you intend to store, receive, or transmit patient protected health information (PHI) using an app, always verify that the app is HIPAA-compliant first.

16. Grammarly

Grammarly checks any content for misspellings or inconsistencies. This tool acts as your personal proofreader to ensure everything you publish is well-written. Download the Chrome extension or just use the online app.

17. Basecamp

If project management seems to be a disorganized mess at your practice, Basecamp keeps everything in one place. This software improves project workflow tremendously so you have less to worry about and keep track of.

18. Hubspot Blog Ideas Generator

Is your eye care marketing team struggling to come up with new blog ideas? Then you’ll love the HubSpot Blog Ideas Generator. Simply type a few nouns related to your business into the search bar and HubSpot will generate several ideas for you.

19. Adobe Photoshop Express

Adobe Photoshop Express is a lifesaver when it comes time to edit, combine, and assemble photos when you’re not in the office. Getting creative, and sharing photos so they stand out on social media, can be done from the palm of your hand.

20. iMovie

Making eye care marketing videos is painless with iMovie. With this software, you create studio-quality titles, create extra-special effects, and even use green screen effects. Transform boring videos into amazing Hollywood-worth productions with stunning 4K resolution.

21. Pexels

Creating marketing materials for your optometry practice means finding high-quality images. Pexels is a great source for finding free images and videos with crystal clear quality of just about anything you can think of.

22. Unsplash

Similar to Pexels, Unsplash has high-quality images for your eye care marketing materials. The site has over one million free high-resolution searchable images taken by a large community of photographers.

23. PicMonkey

PicMonkey is a photo editing tool that allows you to layer photos, use filters, add and modify the text, and more. Use it to design business cards, logos, ads, and announcements—and choose from over 2,400 customizable templates and more than 70 pre-set blank canvases.

24. Google G Suite

Google G Suite™ is essentially Gmail™ for businesses. You swap your @gmail.com address with your own domain to create professional email addresses for your staff. G Suite gives you the power to collaborate on files in real-time and take meetings from anywhere. G Suite comes with security built-in so your data, devices, and files are protected and backed up in the cloud.

HIPAA Tip: Google G Suite™ supports HIPAA compliance; however, you have to sign a Business Associate Agreement (BAA) with Google. Also, Google’s BAA doesn’t pertain to emails sent or received in transit.

25. Google Hangouts

Have multiple office locations or just need to get everyone in your eye care practice on the same page? Google Hangouts™ is a great messaging app. You can also use it to make voice and video calls and sync it across all of your devices.

26. Google Translate

Need a translator for patients who speak another language? Google Translate™ translates 102 other languages to English so you can provide prompt service.

27. LinkedIn Recruiter

LinkedIn Recruiter helps companies and recruiters find the best talent on LinkedIn. At an optometry practice, you’ll be able to contact eligible candidates from a qualified pool. All you need is a personal LinkedIn account to use LinkedIn Recruiter, which will give you access to LinkedIn’s entire network of candidates.


Getting your eye care practice in order is essential if you want to see growth this year. These marketing and business tools, along with practice management and EHR optometry software like MaximEyes, will help you and your staff be organized, productive, and successful.

Let’s take your eye care practice to new heights. Request a demo to see how MaximEyes EHR delivers value to your practice.

MaximEyes EHR