2020 brought a multitude of changes, thanks to the COVID-19 pandemic. Across the board, businesses have made substantial adjustments to continue running operations and meet the needs of the people they serve.
Modern businesses know that marketing is the key to successful growth and profits. Research shows that marketing tactics, such as blogging, social media, video marketing, email campaigns, and newsletters show tremendous rates of engagement—assuming efforts are consistent and quality-driven. Any eye care practice can benefit from learning more ways to engage their patients. Enter, marketing.