You’re an optometrist or ophthalmologist, but your patients are—simply put—people. They might be stay-at-home parents, managers, students, CEOs, retirees, or any other profession that has nothing to do with contacts and cataracts. Your patients don’t know what you know, and they don’t speak the eye care professional’s lingo.
Providing great patient care is the mission of your eye care practice. However, your optometry and ophthalmology practice is also a business—and you need to keep that business alive by achieving revenue goals. Heard of EHR data mining? It’s a term worth knowing if you want to grow your eye care business.