When it comes to your optometry website, there's more to consider than just content. Creating useful content is important, but you have to keep the user in mind. And pay attention to things like user experience (UX) and how easy it is for people to find your website and content.
It doesn’t matter if you're a new optometry practice or an established one—you always need to grow your patient base. Being proactive is the best way to get more patients. All it takes is a little marketing.